Every year we try to provide some outlines for what makes a good topic proposal for Mobile World Congress. Our top-line advice is as follows:
In honesty it’s quite heartening to see the improvement in the average quality of topic proposals over the last few years as people follow this advice. The downside is that we have to let plenty of good, interesting proposals go because we simply don’t have the time and space in which to host them.
Looking at some of the ones that didn’t make the cut highlights some other, more detailed criteria which we think about when making our selections. So here, for your delectation, is some clarification about what doesn’t sell your proposal and why (Note, to spare blushes none of these are literal transcriptions from Call For Papers… but they’re pretty close).