Mobile World Congress can be confusing, at best. There are many speaking opportunities, not all of which are organised by the GSMA. In this blog post we set out to help you navigate not only the main conference but also understand what other stages are in play across the venue(s), what they are for, how these relate to each other and how to get involved (Image courtesy of Fira Barcelona).
As you can see, it’s a busy time at Congress with a variety of stakeholders pursuing their own activities. Often these will complement each other; there is certainly plenty for people to see and do beyond the exhibition… and for companies looking to get their messages out to a wider audience, it’s worth looking at whether, and how, the different opportunities for engagement can complement each other. Played cannily, and with a compelling enough message, you can be like this guy.