#MWCA18 Media & Entertainment Conference: Live

This is a time of huge disruption, as well as opportunity, for the world of live events and sports. The sheer volume of free and low-cost streaming services has led to intense competition and a fragmented viewing market. Innovations in ticketing and streaming compete for fan attention, alongside a shift in advertising towards digital and social channels.

As well as being the hub of the entertainment industry, Los Angeles, and the wider West Coast, is also home to one of the world’s fastest-growing tech and sports ecosystems. And sports franchises globally are building some of the most advanced sports stadiums to date, all equipped with latest in cutting-edge technology to elevate the fan experience to new levels.

As an example, the Super Bowl remains the single biggest American sporting event, at around 103.4 million viewers, although some ratings may be down, the online audience grew by 15% this year. Add esports to the mix – an industry of its own that is rapidly building huge fanbases and changing the game in the sports industry, as well as spilling in to live events.

The next generation of live entertainment is all about creating the true 360 fan connection and experience. Join us on Thursday September 13 for an insight into the future of sports and live events.

1:00 – 2:00 Experiencing Live Events: Business Models

How do rights owners and broadcasters leverage digital mobile channels to build a loyal fan base across continents? And how do these stakeholders leverage 360 digital strategies to build out global fan bases and audiences? How do they find, and work with, the best partners?
This session will examine the latest market developments and case studies from across the music, sports and entertainment ecosystem.

2:15 – 3:00 Experiencing Live Events: Tech

Join us for a showcase of the latest developments in experiential and live events across music, sports and entertainment, as we discuss:
• Developing strategic brand partnerships
• The use of VR, AR & Biometrics to enhance the live experience
• How new technologies such as end to end UltraHD, 8K, and other consumer centric innovations will deliver the next generation of fan experiences.

3:15 – 4:00 Stadiums of the Future

The US is leading the way in developing next generation stadiums and venues. The LA Rams are currently constructing what is set to be the biggest and smartest stadium in the world and the NFL is generating huge sums from TV rights deals in the tens of billions of dollars. Join us as we delve into the latest and greatest in-stadium experiences, exploring the technology, investment and overall fan experience behind the stadiums of the future.

4:15 – 5:00 The Future of Entertainment

Bringing together leading players in the live entertainment industry, from producers, brands, ticketing, venues and live entertainment industry experts, we’ll explore the future of entertainment and the fan experiences. How can we bring the event to the fans and how can this be connected, enhanced and ultimately, monetized?