Having finally recovered from another successful Mobile World Congress the Content Team took a few moments to reflect on their personal highlights from this year’s conference. Here is what they had to say.
The 5G Debate on Thursday afternoon. It was well attended right to the end, and the speakers really got into the competitive spirit. Operator as moderator worked out well too, largely due to the time Dr Qi spent in preparation.
My highlight is the Digital Transformation 2.0 session. It was the first session I ran at MWC and there was an overflow onto the main floor tv screens.
2 of the companies taking part in the Showcase Stage also won GLOMO awards:
eWATERpay Ltd – Outstanding Mobile Contribution to the UN SDGs
Bragi – Best Wearable Mobile Technology
Kamzy Gunaratnam in the Smart(er) Cities session – Young, inspiring city leader talking about the importance of mobile and digital technology in making a city such as Oslo “smart” for its citizens.
My highlight is always the stinger at the start of Keynote 1. To me it symbolises the kick off of the show and the culmination of the months our hard work.
My highlight was seeing John Hurley, CTO, Ryanair give the opening presentation in the Digital Transformation session. It was extremely refreshing to hear such a frank perspective from outside of the telco industry of how a successful airline found it essential to invest and transform their back-end systems at a time when previously the company ethos had been that “people would “walk over broken glass” to get the best fares, no matter how poor their digital experience”. Hurley’s closing remarks were particularly poignant. “Digital transformation is about speed, agility, feedback on products and most importantly customer first. Embrace digital – if you don’t you will die.”
I worked very closely with Ben Wood, Director of Research at CCS Insight and the moderator of the session, to pick companies that were doing something exciting and slightly alternative with VR and AR and bringing virtual experiences to life. Through her work at the guardian, Nicole and her team have created a series of compelling documentaries, short films and VR experiences that tackle some really hard-hitting and crucial topics, such as immigration, life in prisons, but also natural wonders and life seen through the eyes of a baby. Nicole was a pleasure to work with and her presentation was really informative and dynamic.
My highlight was meeting Ajit Pai (FCC) Prof Dunbatta (NCC), Sharma (TRAI) and Pimienta (CRC) in the first ever ‘ask the regulator’ session. All genuinely lovely people who really embraced the new format and debated each approach they’ve taken to incentivise future investment and reduce the digital divide.
A personal highlight for me was the Mobile Future of Humanitarian Crises panel discussion on ‘the changing role of mobile in the face of disasters’. The line-up was just incredible and the honest and information coming out of that conversation was mind-blowing.
• Asha Sharma, Product Lead, Social Good, Facebook
• Heather Johnson, VP, Strategic Programs and Engagement, Sustainability and Public Affairs, Ericsson
• Dr. Ahmed Bin Ali, SVP Corporate Communications & Official Spokesperson, Etisalat
• Philippe Stoll, Deputy Director, Public Communication Division, International Committee of the Red Cross
• Julie Jin, Telecommunications Regulatory Affairs, Project Loon
• Kaan Terzioğlu, CEO, Turkcell
The three morning keynotes. Strong line ups, a focused topic and great attendance.
The performance of the content team and the wider team in Aud 1, including Ops and AV Production.