MWC Los Angeles Theme: Immersive Content

Content Trends: Disruption & Next Generation Immersive Experiences

Content is moving into a realm of immersive experiences. Traditional models of production and distribution have been disrupted beyond recognition. We have known for some time that levels of content consumption are at an all-time high, with mobile surpassing all other methods of content consumption globally and video still tops this, making up 80% of all internet traffic, according to Cisco. This insatiability has driven telcos to invest heavily in their own content offerings and aggressively pursue new opportunities to be content providers themselves.

Where are we with VR?

But beyond the sheer volume of video content available, consumers increasingly want to be transported to new worlds. The global AR & VR market has seen huge leaps in valuation, with some estimates as high as USD 767.67 billion by 2025. Mobile technology and developments in hardware have the power to make this a reality. We are still some way off mainstream VR adoption or a “killer app”, however, AR is being rolled out increasingly in the enterprise and the promise of 5G just around the corner could usher in a new age of immersive possibilities.

Gaming Changers

Gaming could well be one of these use cases, with gaming revenues reaching $137.9 billion last year and mobile revenues accounting for more than 50% of this. And with titans such as Google and Apple weighing in, this really is shaping up to be an exciting area of opportunity.

It may be tempting to get distracted by the latest hardware, devices and promises of a brave new world of consumer entertainment, but at the heart of this remains the very real question yet to be fully answered: where is the revenue opportunity for telcos?

The Four Pillars of Content

There were four key “pillars” that emerged through my conversations; one of these is the technology and hardware that enables a new wave of innovation; another that is key, but has not necessarily evolved much beyond previous years is that of distribution models; another is around consumer engagement and building out a fanbase for your content; and lastly, but arguably most importantly, is investment – where should players be placing their content dollars and what approach will they choose to build out their own content offering that will attract eyeballs and ROI?

Across these four pillars and four sessions, we will discuss the future of content in a disrupted, mobile world.

Immersive Content at MWC Los Angeles

Wednesday, October 23

3:45 – 5:00pm 5G: A Gaming Changer

Mobile gaming is booming with massive online multiplayer competitions at global scale and the professionalization of eSports.  The capacity and latency benefits of 5G are likely to herald a next generation of innovation for eGaming unlocking potential for immersive multiplayer games in any location.  In this session, we will understand both the key technological innovations that will drive growth in the eGaming ecosystem and how some of the world’s leading eSports organisations will leverage 5G and other technology innovations to bring new experiences to their users.

Thursday, October 24

11:00am – 12:00pm Creating Value Through Immersive Experiences

On-going technology innovation is fundamentally changing the way that consumers can engage with content.  Whilst the popularity of ‘lean back’ content sustains there are opportunities to create evermore immersive experiences that can enhance audience engagement and create new value.  In this session, we will experience first-hand the most ground-breaking technologies to take a view of what will shape the media sector in the coming years and commercial implications this could have.

12:15 – 1:15pm Debate: The Changing Face of Content – Technology & Consumption

We are in the midst of a new era of device innovation, driven by AI and immersive entertainment and media technology advancements enable global distribution with the ability for content to reach across borders and challenge the traditional concepts such as EPG or windowing. In this interactive and hands-on session, leading media distributors will debate whether success for distribution in the digital era relies on an evolution of the traditional model, or a complete transformation. Have your say and join the discussion with our ‘live barometer’.

2:00 – 3:00pm Content at the Edge: The Future of Media?

Video is the biggest capacity and congestion driver in mobile networks, in some markets, traffic growth is almost 200% year-over-year, with some operators seeing almost a 300% jump, largely driven by video. Viewers’ expectations for exceptional live-streaming quality and reliability are higher than ever. At a networking level, edge computing is viewed to be a significant innovation for how content is distributed with the higher capacity and lower latency expanding the definition of what ‘content’ can be delivered. Edge computing could also reduce workload and battery drain on mobile devices, whilst providing a superior content experience.