#MWCA18 Artificial Intelligence

While artificial intelligence was first defined in the 1950s, it has become one of the most important and impactful technologies of today.

AI has been broadly described as intelligent systems that demonstrates a behavior associated with human intelligence. Often designed to complement and augment human abilities, AI enables systems to learn, reason, problem solve and more.

While some fear a future run by robots (like tech titan, Elon Musk), many businesses and individuals see the important benefits gained from this transformative technology.
• Data analytics that help farmers maximize crop production
• Increasing work efficiency to improve work life balance
• Providing precision healthcare treatment that saves lives
• Improving consumer experience with real-time virtual customer service
• And so much more…
While is important for us all to be aware of the potential dangers of AI, we should instead focus on the wise words of Voltaire (or Uncle Ben in Spider-Man), “with great power comes great responsibility.”

This year, we are significantly increasing our AI content with two dedicated conferences. On Thursday, September 13, the “AI: Enterprise Applications Conference” will focus on how AI is transforming entire industries and what responsibility business leaders have when integrating this technology. On Friday, September 14, the “AI: Consumer Applications Conference” will look at how this adaptive technology has already changed consumer expectations and human behaviors.

At Mobile World Congress Americas 2018, investors, innovators, enterprise leaders, futurists and technologists will share their opinions on the opportunities and risks of artificial intelligence in our world.

AI: Enterprise Applications Agenda – September 13, 2018

1:00 – 2:00 – Investing in AI

AI innovation is accelerating at a rapid pace, with large enterprises and creative new start-ups consistently producing game-changing developments. Despite the quantity of AI applications currently activated, this market segment is still taking shape. AI’s growth seems inevitable, but for the companies innovating and for the investors, there is no guarantee that AI will take off in all sectors. This session will ask early AI investors, AI enterprise leaders and futurists, to highlight past investment decisions, and provide predictions for the AI market.

2:15 – 3:00 – Driving Digital Transformation: AI and Machine Learning

AI is set to accelerate digital transformation in the enterprise. Early adopters, primarily from the technology, healthcare, communications and financial services sectors are already seeing encouraging results from initial trials and experimental deployments. This session will highlight successful enterprise case studies and will seek to establish what the general business model for AI might look like today and in the future.

3:15 – 4:00 – Strategies for Managing Quality, Bias and Risks

AI has the opportunity to provide great value to people around the world. However, the rapid development of the technology is outpacing the ability to manage the issues we already see with existing AI systems. When integrating intelligent systems, companies must consider potential issues, including quality control, social profiling, bias, privacy and security.

With a complex intelligent system that is constantly evolving and learning, how can companies create standards and checks today for future AI applications? This session will bring together corporate leaders who are taking on the challenge of creating ethically responsible AI-powered future.

4:15 – 5:00 – The Future of Work With and Around Autonomous Systems

AI will revolutionize the way people work, like the personal computer and internet did 20 years ago. What does this mean for business and employees? Are there times where man and machines will be at odds? AI can provide the freedom to automate the monotonous parts of the job that employees do not like, allowing them to focus on the more interesting, strategic and human elements. However, businesses also run the risk of eliminating the need for the “unskilled” worker and decreasing the workload assigned to workers, which raises fears around unemployment and what these individuals will do. This session will highlight the opportunities of working with machines for businesses and employees, as well as what a change to the workforce could look like.

AI: Consumer Applications Agenda – September 14, 2018

11:00 – 12:00 – AI and the Customer Experience

Analysts predict that over 85% of customer interactions will take place without human interaction by 2020. While AI can improve many customer pain points, including search accuracy, response time, recommendations and customer service, there is still plenty of room for error. Will there be a day when machines run all customer interactions? Or will it be necessary to have a combined approach of man and machine?

12:15 – 1:15 – Consumers and Natural Language Interfaces

For the last decade touch was the primary user interface when engaging with technology. But with the explosion of the Internet of Things and AI, voice has become the new and more natural interface for consumers. Consumers expect that they can speak, be heard, be understood and given the desired outcome by many devices. Are companies, large and small, ready to deliver the desired customer experience through voice interactions?

2:00 – 3:00 – AI in Immersive Experiences: Gaming, AR and VR

Over the next 10 years, AI will transform the way people experience immersive technology. AI integration in gaming is not new, but recent innovations are radically changing the experience for the gamer, such as personalized play options, new user interfaces and in-game bot support. As AI is embedded into AR and VR applications consumers can expect the same seamless and personalized experiences. This session will aim to show the new experiences that AI will bring to gaming, AR and VR.