FAQ – What Is The Agenda Behind Our Conference Agendas?
We get a lot of questions especially from companies new to us, trying to work out what the GSMA is ‘about’ and therefore what is motivating us to approach them.
This article aims to go behind the GSMA logo, explain where the Content Team sits and how we can hold an editorial position that sometimes sounds, from the outside, a bit too good to be true.
Who is (are?) the GSMA?
The first thing to understand is that the GSMA does a very diverse range of things and how you’ll experience it depends in large part on where you’re coming at it from.
Here’s the official description of the company:
“The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences.”
But this doesn’t truly convey what the GSMA does, day in and day out. You can break the GSMA’s activities down into three broad areas:
Where does the Content Team fit in?
Although from a functional standpoint, we clearly fall into the “convening the industry” bucket per above, the Content Team gains insights from across the GSMA, as we focus on so many different topics in our conference programmes. We’re fortunate to have access to a wide range of industry experts (inside and outside the GSMA), as well as market intelligence and data, giving us a unique view of the mobile industry, from the latest strategies, technologies and companies that are shaping the mobile landscape, to critical viewpoints on key policy and regulatory issues, to case studies on how mobile is positively impacting the day-to-day lives of billions around the world. This builds on top of our own research and conversations with… to be honest… practically anybody to gain fresh perspectives.
And we’re also very fortunate to have the ability to produce an event that is editorially independent and truly represents the entire ecosystem. This means that we have the freedom to work to some (very liberating) principles:
This is where you come in. No pressure then…